1. Position Your Law Firm As An Educator To Your Target Audience
The majority of everyday citizens are not, in fact, lawyers. What I’ve come to discover as a college-educated person myself is that a lot of people don’t actually know what bankruptcy really is, what it entails, or how it can help improve a desperate financial situation.
This is where you come in as a legal educator to tell the public in commoner’s language how bankruptcy can help them. The benefits of filing bankruptcy and the different types of bankruptcy that can be filed, how the differing sectors of bankruptcy will effect their financial situation, what they will gain or lose in the process of bankruptcy, and additional resources to help them through what is always going to be a difficult time.
2. Create Bankruptcy Marketing Content That Gives Specific, Concrete Examples Of Real World Scenarios Of How Bankruptcy Improve Their Financial Situation
One of the simplest ways to create bite-sized pieces of information that are easily shareable is to do a series of images that I like to call “law facts”. The great thing about law facts are that you can do this for any branch of law that you practice with your law firm or law practice. An example of doing this with bankruptcy, specifically, is to choose one branch of bankruptcy and then break it down into specific scenarios and which filing for that chapter of bankruptcy would help to solve that financial situation. These scenarios can be casual or an example of how meeting with a lawyer about bankruptcy would go.
In the first example, a casual video ad that displays the helpfulness of filing bankruptcy might be two friends sharing pizza and a beer at a pizzeria. After a few seconds of conversation they would launch into something a little bit more serious about how when a friend perhaps looks like they are doing better than they were the last time they met up for pizza. This creates an opening for the friend who has recently been going through some financial troubles to explain how bankruptcy helped them save their house from foreclosure.
By being specific in the video ads, you provide concrete examples of how bankruptcy can help people in every day life that they otherwise might not have known. It is important to keep in mind that a lot of the problems around finding clients for bankruptcy involve the shame and desperation that people are in one under the stresses of a heavy amount of debt.
This is not the time to run a video ads with a bunch of attorney gobblygook jargon that the average person at a park or at the mall would not understand.
So that you can reach a greater number of people using your same marketing budget, creating content with these real life examples and small pieces is an excellent way to organically grow your reach when posting on social media.
3. Provide Small, Shareable Facts In A Series Of Images That Allow People To Spread The Benefits Of Filing For Bankruptcy
All of these infographics for your bankruptcy marketing efforts should be branded with your company logo, easy to read, and brief. I call this series of educating your prospective clients sharing “law facts”. By gathering an engaged audience who regularly reacts and shares your law facts, you are organically increasing the reach of any paid campaign as these little snippets can easily be shared with friends or family who may have confided having financial difficulties with the person your posts or paid advertising originally reached.
This is an important element to bankruptcy marketing as people are often suffering under intense shame from being in such dire financial straits that make it that much more important to make bankruptcy ads as approachable as possible. Doing a series of bankruptcy facts give people a small way to be introduced to a difficult subject in a way that makes it easier to understand that they do have additional financial options and a way out.
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